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… and what you’re about to uncover is more important to your bottom line, peace-of-mind, and business reputation than just the AI COMPONENT.
In fact, think of AI like the Rocket Fuel that gets added to the new strategy below. AI eliminates headache, overwhelm, and friction making everything easier, faster, and ultimately more profitable...
... BUT it’s the new strategy (THE ROCKET ITSELF) that TRANSFORMS ordinary roofers into market dominators while your competitors fight for scraps and ENVY you as they realize you've become a CATEGORY OF ONE in the eyes of homeowners in your local market.
And that my roofing friend is what (as an officer in the military) we called “Taking The High Ground”, which is the ultimate position to take in any battle…
… and if you haven’t yet realized it’s a battle out there fighting in what feels like a crowded phone-booth for new jobs then you especially owe it to yourself, your family, your company and your now and future profits to keep reading.
But I don’t want to get ahead of myself, so before I outline the meat and potatoes for you in easy to understand, paint-by-numbers fashion first…
(A Note of Candor: If you’re content with the status quo, or if straight talk about what it really takes to dominate your market isn’t your style, this message may not be for you.
Now I realize you might be questioning, “Who is this fool that thinks I don't want to dominate my market?” And if that thought crossed your mind let me assure you with absolute certainty there are LOTS of business owners who have no desire whatsoever (for whatever weird reason living in their head) to dominate their market.
They are perfectly happy with the status quo. I don’t judge that type of business owner. More power to them. But I also know the type of business owner I want to work with... and that type ain’t him.
So, if you do possess the ambition to build a truly preeminent roofing business – one that delivers exceptional profits, grants you unparalleled control, and affords you ultimate freedom – then what follows may be the most pivotal information you encounter this year, perhaps in your entire career.)
From The Desk Of Chris White
Denver, Co.
Subject: The Hidden Leverage Point That Will Determine Your Roofing Business Success Over The Next Decade
Dear Fellow Business Owner,
Please forgive me for the length of this memo. Frankly, I'm so excited about what this can do to completely transform your roofing business that I had to spill the beans... literally all of them.
Like I honestly (as you'll see) held NOTHING back.
In fact, to start...
Let me show you some respect with some straight talk about why I'm going to reveal my prices up front.
(While Every "Expert" In The Industry Tells Me I'm Committing Business Suicide)
FIRST A CONFESSION: It drives me MAD when businesses play hide-and-seek with their prices.
Even worse?
When they force you to waste valuable, money-making hours of your day on a "strategy call" that's really just an excuse to hold the price hostage while they drone on about their "revolutionary solution."
Meanwhile, the only thought hammering in your brain is: "JUST TELL ME WHAT THE DAMN THING COSTS ALREADY!"
So...
I refuse to be that guy. Maybe it's my military background, but I've always zigged when others zagged.
HERE'S THE BOTTOM LINE ON COST TO BECOME THE PREEMINENT ROOFER IN YOUR LOCAL AREA:
If you were to hire me to implement all of these systems for you personally, the investment would be north of $62,500.
But I'm not offering that.
Instead, I've created something far more valuable – a complete "done-with-you" AI Command System that gives you all the tools, templates, and training you need to become the preeminent roofer in your market, WITHOUT the premium price tag of custom consulting.
And...
Unlike typical agencies that cram every client into their one-size-fits-all box (convenient for them, disastrous for you), we recognize a fundamental truth: no two roofing businesses are identical.
Let me show you three pricing options we offered a roofer who wanted our AI Command System on Steroids and who wanted results FAST:
Pricing Option #1
Month 1: Surge Phase 1: $5,000
Month 2: Surge Phase 2: $3,000
Month 3: Surge Phase 3: $2,000
Month 4+: Maintain, Optimize, Grow: $697/month
Contract Terms: Month-to-Month
Pricing Option #2
Month 1: Surge Phase 1, 2, and 3: $8,000*
Month 2+: Maintain, Optimize, Grow: $697/month
Contract Terms: Month-to-Month
*We offer a 20% discount with this option for paying the surge cost upfront.
Pricing Option #3 (Seems to be our most popular)
Month 1: Surge Phase 1, 2, and 3: $2,500
Month 2+: Maintain, Optimize, Grow: $697/month
Contract Terms: 2 Years then Month-to-Month
Now we routinely get asked -- Why so "cheap"?
Because I'm building an army of Preeminent Roofers across the country – ONE per city – who will serve as case studies for my larger program. In exchange for this heavily discounted rate, all I ask is that you implement the AI Command System and execute the NEW Strategy and then share your results.
Now, I know you don't fully understand what this is yet (I'll explain everything below), but what you're about to discover will likely trigger one of those rare "HOLY SHIT!" moments in your mind around what's been missing all-along for you to reach the levels of profitability, control, and freedom you've always wanted.
So stay with me here, but let's also be brutally honest.
If you're making $6,000 profit for each roofing job and can't allocate a mere $697 monthly investment to become THE PREEMINENT ROOFER in your market—the one who secures MORE JOBS with LESS EFFORT while making competitors irrelevant and customers see you as their ONLY logical choice...
...then frankly and respectfully, you might not be ready to be "the guy."
And that's perfectly fine. We can part ways now, no hard feelings. Hopefully I've built some goodwill with you by respecting your time with my transparent upfront approach.
But when reality hits tomorrow, and you realize your current approach is a dead-end street... well, I'll still be here when you're ready to follow The Preeminent Roofer's Path to transform your business.
However, if you can clearly and rationally conclude that the option of doing nothing different, and operating under your current methods for getting new jobs is actually costing you way more in time, money, and reputation...
...then what I'm about to share with you is going to be a big breath of fresh air as you begin to see and understand how it truly and differently Unlocks a New Dimension of Growth, Profit, and Control in your business.
Okay, now that we've got price out
of the way, let me tell you a story...
Okay, now that we've got price out of the way, let me tell you a story...
He told me he was humiliated.
Standing there in his customer's driveway, watching them sign with his competitor right in front of him – after he'd spent hours on their estimate.
That crushing feeling in his gut when he realized all his hard work just evaporated... and some other roofer (who probably doesn't care half as much as he did) just walked away with what should have been HIS job.
Now while the specific details of this roofer's story may be different if I had to guess I'd bet you can relate at some level?
If you're nodding right now, what I'm about to share will change everything for you.
And this is more than just a "new strategy."
This is a complete psychological rewiring of how homeowners in your area perceive, remember, and ultimately choose their roofer.
Listen...
I've seen what works. I've seen what fails. And most importantly, I've discovered the hidden psychological triggers that make homeowners choose one roofer over another.
I also understand the challenges you face.
Building a thriving roofing business in today’s competitive landscape is a demanding endeavor.
It requires skill, dedication, and an unwavering commitment to quality.
However...
...let’s address a critical point directly, yet respectfully: if your business isn’t consistently delivering the high-profit jobs, the operational ease, and the personal freedom you initially envisioned...
...it’s highly probable that you are making the journey significantly more arduous than it needs to be.
This typically stems from one primary, often overlooked, factor: your current approach to marketing and client acquisition may not be serving you as powerfully as it could.
Or, if you’ll allow me to put it more bluntly, it's highly likely that (1) your opearting without the power of AI and (2) your marketing SUCKS...
...which ultimately results in your business growth being fundamentally misaligned with your true potential.
That may be a difficult assessment to consider, and I respect that.
But I ask for your focused attention for just a few more minutes, as I intend to substantiate this premise and then outline a clear, strategic framework to rectify it – a path you can begin to implement starting today.
Does this resonate with your experience?
✔️ You are, undoubtedly, a master of your craft.
✔️ Your knowledge of roofing systems is comprehensive.
✔️ Your ability to diagnose and resolve complex issues is second to none.
✔️ You possess the technical skills, the unwavering grit, and the sheer determination that distinguishes true professionals from mere opportunists.
Yet, despite these considerable assets, is your roofing business truly engineered to systematically generate a predictable influx of high-margin projects, on demand, in a way that simultaneously enhances your profit margins while significantly reducing your operational stress and personal strain?
Or...
...do you find yourself in a constant state of exertion,...
...battling for every job,...
…door knocking until it feels like your knuckles are going to bleed…
...stressed by cash flow uncertainties, and...
...wondering why, despite your relentless hard work, your business hasn’t reached the next echelon of success and stability?
The core issue, MORE OFTEN THAN NOT, lies in a marketing plan that isn’t aligned with the principles of preeminence and sustainable growth,...
...but rather ERRORS HEAVILY (often unwittingly) to a tactical, non-systemized, non-strategic marketing approach often persuaded and installed by an A-G-E-N-C-Y promising a simple and easy push button solution…
…one you probably knew in your gut sounded too good to be true, but because of the sheer overwhelm and daily full-throttle cadence of operations in your business you said YES anyways hoping and praying your gut was wrong.
But (if you're like most business owners we talk to) your gut was right and you're left holding the bag wondering what do I do now?
The Fundamental Truth Holding
Most Roofing Companies Back...
Until this fundamental truth is acknowledged – that your current methodology for attracting and securing ideal clients may be inherently flawed – you risk remaining ensnared in a cycle of frustration, capped potential, and the gnawing feeling that your considerable efforts are not yielding the commensurate rewards.
And you, unequivocally, deserve a far greater return on your expertise and dedication.
Let’s be candid.
You can be the most technically proficient roofer in your entire region, offering superior materials and impeccable workmanship, backed by an outstanding team.
Yet, if your ideal prospective clients are unaware of your unique capabilities, or if they are not consistently and compellingly drawn to your value proposition, your business, regrettably, remains a well-kept secret, operating far below its true potential.
How do you know if you’re currently in this well-kept secret CATEGORY?
It starts with a simple Google Maps test…
If you go to Google right now and type in the search bar “best roofer in [your city here]” and you don’t pull up at the top of the maps – or even anywhere close if you’re like most roofing companies — then I can practically guarantee (and no fault of your own) that the way you think about marketing is flawed and that flawed thinking likely permeates every other aspect of marketing you’re using to try and get new jobs into your business.
But... this is much, much bigger than being invisible on Google Maps. In fact, that's just the tippy-top-tip of the ice berg.
Much of the difficulty in marketing stems from a reliance on outdated tactics, an over-dependence on sporadic word-of-mouth referrals (which, while valuable, are rarely sufficient to fuel exponential growth),...
...or even perhaps, from entrusting your marketing investments to agencies that may lack a deep understanding of your specific industry and/or the nuanced strategies required for market leadership.
The Strain Of
Conventional Approaches...
Are you beginning to feel the strain of these conventional approaches?
Does the following list of challenges strike a chord, reflecting the realities you navigate daily?
1. Your Phone Isn’t Ringing with Ideal Opportunities: Or, when it does, are the inquiries predominantly from price-sensitive shoppers, individuals seeking minimal-scope work, or those who fail to recognize the true value of premium craftsmanship? Where is the consistent stream of high-caliber leads – clients who respect your profound expertise and are prepared to invest appropriately for superior quality and peace of mind?
2. “Word-of-Mouth” Has Plateaued: Certainly, referrals are a testament to your good work. But are they arriving with the volume and predictability necessary to construct a dominant market presence – an EMPIRE? Or is your growth more akin to a hopeful waiting game, moving from one job to the next with an undercurrent of uncertainty?
3. Past Advertising Investments Have Underdelivered: Have you allocated significant resources to traditional advertising channels – Yellow Pages, local print, direct mailers, radio, TV – or perhaps to digital marketing packages (Facebook and Google for example) that promised transformative results but ultimately yielded little more than disappointment and depleted budgets?
4.You Observe Less Qualified Competitors Securing More Business: And this, understandably, is a source of profound frustration. You KNOW your capabilities, your ethics, and your commitment to excellence are superior. Yet, somehow, their phones seem to ring more consistently, while yours remains comparatively quiet. What strategic advantage do they possess? (Hint: It is rarely superior roofing skill.)
5. You Feel Overwhelmed by Marketing Complexity: You are an expert in roofing, not necessarily in the intricate and ever-evolving world of modern marketing. Acronyms like SEO, PPC, and concepts like social media funnels and AI automation can feel like a bewildering foreign language, often presented by individuals who seem more intent on extracting fees than delivering tangible, measurable results.
If any of these points resonate deeply, then I urge you to pay close attention, because this is where a profound shift can begin.
The Shift: Perhaps The Biggest You'll
Ever Have In Your Business.
This is not merely another sales proposition.
This is a strategic briefing.
A moment of clarity.
An invitation to consider a more intelligent, more leveraged approach, based on principles that have guided countless businesses from struggle and stagnation to positions of market leadership and extraordinary profitability – all because they mastered ONE critical element…
Their MARKETING STRATEGY anchored by the power of AI deep research and Automation, redefined through the lens of preeminence.
It’s time to set aside preconceived notions about business growth.
It’s time to disregard the often-flawed advice from peers who may be navigating the same challenges you are.
It’s time to look beyond the superficial promises from marketing agencies who lack a true strategic compass.
Because I am about to unveil a KEY INSIGHT so fundamental, so powerful, that it has the potential to redefine your business trajectory.
This is the insight that can steer you away from the path of constant struggle and onto the expressway of...
✔️ enhanced profitability,
✔️ greater operational control, and
✔️ the ultimate professional freedom you aspire to.
What Is The Key Insight?
THE KEY INSIGHT: Transition from Merely CHASING Existing Attention to Strategically CAPTURING and CONTROLLING New Attention.
It's a CHASING vs CAPTURING game.
To put it simply: The Chasers will always struggle to level up and get ahead while the Creators will win on command.
I refer to this new approach as: The Path of the Preeminent Roofer.
Prepare yourself, because this concept, when fully embraced, can catalyze an extraordinary transformation in your business.
This is the AHA! MOMENT that distinguishes market leaders from the masses.
This isn’t a fleeting trend; it is a FIRST PRINCIPLE – a foundational truth underpinning the construction of truly resilient, highly profitable, and competition-resistant enterprises.
And don't just take my word for it...
The visionary entrepreneur Elon Musk articulated the power of this approach perfectly when he said: "Don't just follow the trend. Boil things down to the most fundamental truths you can imagine and you reason up from there."
If this principle is foundational for building world-changing companies, imagine its transformative power when applied with precision to your roofing business.
So, what’s the fundamental truth most roofers are missing?
What’s the broken foundation their current agency driven marketing plan is built upon?
It’s this...
They are all desperately CHASING ATTENTION rather than STRATEGICALLY (in an engineered systematic way) CAPTURING it...
...AND that flawed approach is costing them everything they wanted from their business.
Let me break it down for you one step further.
Here’s how to think about this first principle of marketing in your business.
Think about your market of customers like a pyramid.
At the very tip-top, maybe 3% of homeowners or building owners are actively saying, "My roof is leaking, I need a roofer NOW!"
That’s only 3% of the entire market.
And where are YOU and every other roofer in your town focusing all your energy, all your ad spend, all your desperate prayers?
Right there, in that bloody, overcrowded, price-slashing mosh pit at the top, fighting like starving dogs over a few measly scraps.
(*PINCH TO ZOOM IN)
And that my roofing friend is called: CHASING ATTENTION.
It’s reactive.
It’s stressful.
It makes you a commodity.
And it’s why your marketing is underperforming – because you’re playing a low return on investment game of marketing tactics VOID of a well thought out and carefully engineered marketing strategy
The great news is the bar to get over and onto the winning side is extremely low because the vast majority of your competition is also playing this same low return on investment tactical game!
Which means a decisive and committed pivot in this new direction is all your business needs to quickly and near effortlessly rise above the rest.
But what about the REST of the pyramid? What about the VAST, UNTAPPED ocean of potential clients further down?
The 7% who are "open to buying" – they know they’ll need a roof soon, they’re starting to look around.
The 30% who are "not thinking about it" right now?
The other 30% who "don’t even think they’re interested" in a new roof or your services… YET?
And the final 30% who are completely unaware they even have a potential problem you can solve?
That middle 67%, my friend, is where the real money is.
That’s where roofing empires are built.
That’s where you shift from chasing attention and start capturing attention.
(*PINCH TO ZOOM IN)
CAPTURING ATTENTION means you’re not waiting for the phone to ring with a desperate homeowner.
It means you’re proactively educating, influencing, and persuading those massive, ignored segments of the market.
You’re showing them problems they didn’t even know they had.
You’re presenting solutions they didn’t even know were possible.
You’re positioning YOURSELF as the undisputed authority, the go-to expert, the ONLY logical choice before they even realize they need a roofer!
This is the essence of becoming THE PREEMINENT ROOFER in your market.
When you CAPTURE ATTENTION through preeminence, competition becomes IRRELEVANT.
Price becomes a secondary concern.
You’re not just another roofer in a bidding war; you are the SOUGHT-AFTER SOLUTION PROVIDER they trust implicitly.
This isn’t just about running a few ads.
This is a fundamental shift in your entire approach.
It’s about becoming an educator, an authority, a problem-solver on a grand scale.
It’s about playing chess while everyone else is playing checkers.
This is the FIRST PRINCIPLE that, once you grasp it, will make all your previous marketing efforts look like amateur hour.
This is the AHA! MOMENT that puts you on the path to the profits, control, and freedom you’ve been busting your ass for.
So, the question isn’t if you should be capturing attention.
The question is, are you finally ready to learn HOW to do it and leave your attention-chasing competitors in your rear view mirror?
Here's How To Capture Attention And Become The Preeminent Roofer Customers Flock To And Competitors Envy...
This is where strategy meets execution.
It’s where insight transforms into income.
You must position yourself not merely as a contractor, but as the indispensable authority and trusted advisor in your market.
I’ve dedicated years to refining a comprehensive methodology specifically for roofing businesses to achieve this.
It’s called: The Preeminent Roofer's AI Command System (on Steroids) For Capturing And Controlling Attention™
And 'Preeminent' isn't just a fancy adjective, my friend.
It's a profound strategic position.
It means to surpass all others in a truly distinguished way, not through hype or hustle, but through undeniable value, unwavering integrity, and a genuine commitment to serving your clients at the highest possible level.
It’s about becoming the undisputed trusted authority in your market – the one name that property owners instinctively turn to, not just when they have a leak, but when they seek wisdom, guidance, and peace of mind regarding one of their most significant assets.
The Preeminent Roofer's AI Command System (on Steroids) For Capturing And Controlling Attention™ is the meticulously engineered blueprint that transforms you from just another contractor into this very figure of authority and trust.
It’s how you stop chasing the fleeting top 3% of the market and start attracting and cultivating the vast, often overlooked 67% in the middle – those property owners who aren't in crisis mode today but represent your most profitable, loyal clients of tomorrow.
Think of it: while your competitors are locked in a desperate, price-slashing brawl for the few 'ready-now' customers, you'll be operating in a different stratosphere.
You'll be the educator, the advisor, the one who proactively provides so much value and insight that when those in the broader market do need roofing services...
...you are not just an option – you are the only logical, trusted choice.
In essence you become a CATEGORY OF ONE with no competition in sight.
This Game Plan is built upon the foundational principles of The Strategy of Preeminence, a philosophy that has propelled businesses across industries to unparalleled success.
Here's What It’s about:
▪️Elevating Yourself to True Authority: You will learn to systematically share your expertise, educate your market on what truly matters in roofing (beyond just price), and position yourself as the leading voice of reason and reliability.
This isn't about boasting; it's about generously sharing your wisdom to empower your clients, making them smarter buyers and, in turn, fiercely loyal to the one who educated them.
▪️Building Unbreakable Bonds of Trust: Preeminence is rooted in an unwavering commitment to your client's best interest, always.
Every piece of advice, every interaction, every service delivered is designed to build a fortress of trust so strong that price becomes a secondary consideration, and loyalty becomes a natural, almost automatic outcome.
You become their advocate.
▪️Making Competition Virtually Irrelevant (Ethically and Strategically): When you are preeminent, you don’t out-shout or under-bid your competitors; you out-serve, out-educate, and out-strategize them.
Clients will choose you not because you’re the cheapest, but because they perceive you as the safest, wisest, and most valuable choice.
They will have already built a relationship with your expertise and your brand long before they need to make a buying decision.
The choice becomes obvious.
▪️Systematically Cultivating the Untapped 67%: The Preeminent Roofer's AI Command System (on Steroids) For Capturing And Controlling Attention™ equips you with the strategies and systems to engage, nurture, and convert the vast majority of property owners who aren't actively looking today but will be your ideal, high-margin clients tomorrow.
You become their go-to resource, their first call, their only call, because you’ve been there for them with valuable information and guidance all along.
This isn't about finding a new gimmick.
It's about adopting a timeless, powerful strategic posture that transforms your marketing from an expense into a high-yield investment.
It’s about creating an INCREDIBLE, ETHICAL, UNFAIR ADVANTAGE – an advantage built not on trickery, but on genuine value, profound expertise, and a deep understanding of your clients' true needs and aspirations.
This is the path to predictable and ever-expanding profits.
This is how you gain profound control over your business, your time, and your future.
This is how you achieve the ultimate freedom you’ve worked so tirelessly to attain.
The Preeminent Roofer's AI Command System (on Steroids) For Capturing And Controlling Attention™ is not a collection of disjointed tactics; it is a cohesive, integrated system for achieving and sustaining market leadership anchored by the power of AI.
It’s the difference between being a roofer who simply reacts to the market, and a visionary business owner who shapes it.
Now, you’re likely wondering about the specific mechanics, the step-by-step actions required to implement this AI Command System and truly begin CAPTURING ATTENTION by becoming the Preeminent Roofer in your market.
That’s precisely what I am prepared to share with you now...
The Preeminent Roofer’s AI Command System (on Steroids) For Capturing And Controlling Attention™ That Gets 15 NEW Roof Replacement Leads Monthly, Rescues 100K+ Of Lost Revenue And Harvests Hidden Profits On Auto-pilot...
It's A Game Plan That Unlocks a New Dimension of Growth, Profit, and Control for Serious Roofing Business Owners, But...
There is a CATCH…
NOT EVERYONE QUALIFIES.
Let me be direct: This isn't for every roofing business owner.
In fact, I deliberately screen out 80% of the roofing companies that approach me.
Why such exclusivity?
Because what I'm about to share with you isn't some mass-market, one-size-fits-all "marketing package."
It's a complete business transformation system that would be DESTROYED by saturation.
Think about it: If I helped every roofer in your city implement these strategies, they'd become worthless overnight.
That's why I've made the decision to partner with just ONE ambitious, action-taking roofing business owner in each market who demonstrates they have what it takes to become truly preeminent.
Here's what this partnership includes:
✅ Unlock the Closely-Guarded Secrets to What Truly Successful Roofing Marketing Looks Like Today – And Get the Exact Blueprint to Instantly Realign Your Current Plan for Maximum Profitability, Starting Now!
✅ Discover the 'Trifecta of Market Domination': The Three CRITICAL Marketing Phases Every Seven-Figure Roofing Empire is Built Upon – And How to Systematically Orchestrate Them for Predictable, Explosive Growth!
✅ Arm Yourself with the 'Six Pillars of Unfair Advantage': The Non-Negotiable Success Factors Your Marketing MUST Possess to Not Just Compete, but CRUSH the Competition in Today’s Hyper-Crowded Marketplace!
✅ Exposed: The SINGLE Most Powerful Lever for Achieving Preeminence in Your Market – The One Asset Agencies CANNOT (and WILL NOT) Provide, Revealed Here for the First Time!
✅ The 'Fast-Track to Dominance' Roadmap: A Step-by-Step, No-Guesswork Strategic Execution Plan to Achieve Maximum Impact and Monumental Results in Minimum Time – Finally, a Clear Path to Predictable Success!
✅ The Unshakeable Foundation: Reveal the #1 Internal Success Factor YOU Control That No Amount of Marketing Spend Can Ever Fix – Get This Right BEFORE You Invest Another Penny, or Risk Burning Cash Indefinitely!
✅ The 'Agency Trap' Revealed: Uncover the Common (Yet Catastrophic) Misstep Agencies Push That Sabotages Your Success and Drains Your Bank Account – Learn Why Your Past Agency Experiences Likely Failed and How to NEVER Waste Money on Ineffective Marketing Again! (Hint: Agencies do it backwards)
✅ Instantly Diagnose Your Marketing Blind Spots: Deploy Our Proprietary Framework to Pinpoint Exactly What’s Missing in Your Current Plan and Get an Immediate Action Strategy to Fill Those Gaps and Unleash Hidden Revenue Streams – FAST!
✅ Harvest Hidden Profits: Uncover the 'Low-Hanging Fruit' Goldmine Already Existing in Your Business – Simple, Low to No-Cost Strategies to Skyrocket Growth Without Spending a Fortune on Advertising!
✅ Gain Unshakeable Confidence: Transform from Marketing Uncertainty to Absolute Clarity and Command, Knowing You Possess the Blueprint to Predictably Grow Your Roofing Empire.
✅ Achieve Crystal-Clear Marketing Vision: Finally Understand Exactly What to Do, When to Do It, and WHY, Eliminating Confusion and Igniting Decisive Action Towards Your Biggest Goals.
✅ Escape the Grind of Stress, Uncertainty, and Guesswork FOREVER: Step into a New Reality of Certainty, Unwavering Confidence, and Flawless Execution in Your Marketing and Business Growth.
✅ Your Personal 'Rapid Results' Checklist: Get an Easy-to-Follow, Actionable Fast-Start Checklist to Immediately Implement Key Strategies and See Tangible Progress Within Days, Not Weeks or Months!
Six Exclusive Bonuses For The Next 6 Roofing Companies Who Take Action This Month...
✅ EXCLUSIVE BONUS #1 The Preeminent Positioning Blueprint (Strictly Limited Availability): This isn't about being "better" than your competition. It's about making them IRRELEVANT. Using the Silent Shame Angle, we'll position you as the ONLY logical choice for homeowners who secretly fear making the wrong decision about their roof.
✅ EXCLUSIVE BONUS #2 The Neighborhood Domination System (Strictly Limited Availability): A proprietary combination of AI-powered targeting and the Emotional Reversal Angle that turns homeowners' anxiety about roof damage into relief when they discover your solution. This system doesn't just generate leads – it creates BELIEVERS in your brand.
✅ EXCLUSIVE BONUS #3 The Unfair Advantage Protocol (Strictly Limited Availability): Using the exact same Unfair Advantage Angle that helped me grow my business, we'll create a "cheat code" for your business that makes homeowners feel like they'd be FOOLISH to choose anyone else. This isn't about being better – it's about being DIFFERENT in a way that matters emotionally.
✅ EXCLUSIVE BONUS #4 The Preeminent Roofer's Conversion Engine (Strictly Limited Availability): Transform ordinary estimates into irresistible offers using the Irrational Upgrade Angle. We'll show you how to make homeowners FEEL safer, smarter, and superior by choosing you – even if your price isn't the lowest.
✅ EXCLUSIVE BONUS #5 The Revenue Rescue System™ (Strictly Limited Availability): Your competitors are feasting on the opportunities you've abandoned. The Revenue Rescue System™ stops this revenue leak by implementing our proprietary 'Opportunity CPR' protocol—a systematic approach to capturing, reviving, nurturing, and converting the highest-value prospects who showed interest but never signed. Business owners report an average 31% increase in monthly revenue—all from opportunities they were previously losing to competitors or inaction. The best part is this turnkey system runs in the background of your business, requiring zero additional effort from your team while delivering an average of 10-15 additional new roof replacement leads monthly.
✅ EXCLUSIVE BONUS #6 AI Command System (Strictly Limited Availability): Your personal AI-powered command system that eliminates the headaches, overwhelm, and friction that hold most roofers back. This isn't about technology – it's about giving you the FREEDOM to focus on what matters while your competition drowns in busywork.
This is the exact AI Command System that we install into all of our client’s businesses.
Let me speak to this for a brief moment…
It may not surprise you to learn that THE AI REVOLUTION IS LEAVING 78% OF ROOFING COMPANIES BEHIND.
Will You Be One Of Them?
The Preeminent Roofer's "Hyper-Strategic" AI Command System™ is Your Unfair Advantage In The New Digital AI Landscape. This is also why we can’t share this with everyone (or even just anyone).
It’s why at the beginning of this memo you may recall I did my level best to repel roofing business owners who are content with the status quo.
This Unfair Advantage is being reserved for the select few who understand (and take seriously) that by 2026, the AI divide will determine which roofing companies dominate their markets and which become obsolete.
The AI revolution isn't coming. It's already here. And it's creating a widening gap between two types of roofing companies:
1. Those leveraging AI-driven systems to dominate their markets with surgical precision.
2. Those still relying on outdated, inefficient marketing approaches that leave them fighting for scraps.
According to McKinsey's latest report, 92% of businesses across sectors plan to invest in generative AI tools within the next three years.
Yet only 22% of roofing companies are currently leveraging AI. And of those 22% a very small % of them have even the slightest clue about what we just discussed in this memo when it comes to establishing Preeminence in a local market.
That’s why I said earlier that AI is the Rocket Fuel.
The Strategy of Preeminence to position yourself as a Category of One who creates and controls attention IS THE ROCKET.
And I shouldn’t have to say it, but I will.
AI isn't just another technology trend. It's a fundamental reshaping of how local roofing businesses compete and win.
In fact, many experts argue that AI is the biggest SEISMIC shift that will happen for business owners in our lifetime.
BUT HERE'S THE STARK REALITY...
THE AI DIVIDE IS WIDENING DAILY
The numbers don't lie:
- The AI in construction market is exploding from $1.76 billion in 2024 to $2.29 billion in 2025 (The Business Research Company)
- AI-powered automation increases productivity by up to 40%, giving early adopters a massive competitive edge (Orion Policy Institute)
- 72% of small business leaders confirm AI technology offers a decisive competitive advantage (ColorWhistle, 2025)
- Companies using AI in marketing report being 44% more productive, saving an average of 11 hours per week (ZoomInfo, 2025)
But perhaps most telling: 67% of small businesses are now using AI for marketing and SEO - up from just 50% last year.
The gap between the AI-powered and the AI-resistant is widening every single day. And in the roofing industry, where margins are already tight and competition is fierce, this gap will soon determine who thrives and who disappears.
The bottom-line is this: The shift around CHASING vs CAPTURING in the Attention Game for roofing companies is accelerating. More and more roofing company owners are waking up to the idea that when everyone else is zigging (CHASING Attention) the best way to gain a competitive advantage is to ZAG (CAPTURE AND CONTROL Attention). Those who ZAG and act decisively now will secure a commanding lead. Those who hesitate risk being permanently left behind.
Here's Your Next Step:
Right now, you stand at a critical decision point.
You might call this a ‘Fork in the Road’ moment.
Path #1: Continue as you have been. Chase the same leads as every other roofer. Compete on price. Hope for enough work to keep your crews busy and your bills paid.
Path #2: Become the ONLY logical choice for homeowners in your area. Set your own prices. Build a waitlist of customers eager to work with you specifically.
The difference between these two futures isn't luck or location or even how long you've been in business.
It's strategic positioning – and I've developed a system that transforms ordinary roofing companies into market leaders. But this system only works when it's implemented by ONE company per market.
Straight Talk…
There's a clear dividing line in every successful roofing company's history.
There's "before" – the constant struggle for leads, the price wars, the feast-or-famine cycle that keeps you up at night.
And then there's "after" – when you become THE dominant force in your market, when customers seek YOU out specifically, when you dictate your prices instead of the market dictating them to you.
What separates these two realities?
A single decision. The one you're facing right now.
I'm helping roofing business owners cross this threshold, but as I mentioned I can only work with ONE in your city.
Is that you? Let’s find out…
Click the button below to schedule a FREE, No-Obligation Game Planning Call where...
✅ we can get to know each other to simply see if we'd even be a good fit working together,
✅ do an authority and profit gap analysis on your business, and
✅ perform a walkthrough of the AI Command System and all of its capabilities.
Then, by the end of this 30-45 minute call we will decide if working together is a good fit.
If we both decide the answer is YES here’s what will begin to happen very quickly…
Your roofing business will stop being seen as a commodity and start being recognized as the only real choice in town.
And when that happens then everything changes.
• Your average job value increases by 22-37%
• Your closing rate jumps from industry-standard 20% to 50%+
• Homeowners start asking for YOU specifically
• Price objections virtually disappear
• Your competitors become increasingly desperate
For the ONE roofing business owner selected for this partnership, here's my promise to you:
In 90 days or less, you'll see tangible evidence that your market position has fundamentally changed. In 6 months, your competitors will be wondering what secret weapon you've discovered.
And if for some reason at the end of our call one of us (or both of us) agree we aren’t a good fit, well then we’ll part ways as friends and wish each other the best.
Either way you’ve got nothing to lose and everything to gain by seeing what's working RIGHT NOW that lets roofing companies like yours dominate in their local market. This way, at the very least, you can conduct your own self-audit to see where you stack up against those who KNOW and those who DON'T.
And the best part... you can access all of this PROVEN INTELLIGENCE on what's working 100% RISK FREE.
Schedule your call now by clicking the green button below.
This is your one opportunity to gain invaluable strategic insight, understand your highest-leverage opportunities, and take decisive control of your roofing company's future – all completely without cost or obligation – in the New AI Driven Attention Game that vast majority of all roofing companies are playing blindly without access to the key insights you now have.
Fortune Favors the Bold!
Chris White
Founder, The Preeminent Roofer and Creator of Preeminent Roofer's AI Command System (on Steroids) For Capturing And Controlling Attention™
P.S. Let me reiterate the core truth: 99% of your competitors are overlooking the strategic importance of ATTENTION as their primary business asset. This FREE Game Planning Session is your chance to join the 1% who understand and leverage it, amplified by the power of AI, which we'll discuss on our call. Don't let inertia or skepticism hold you back from exploring this critical advantage.
P.P.S. Remember, Scheduling a Game Planning Session is entirely FREE and without any obligation whatsoever. The potential upside for your roofing business is immense; the downside of inaction in the face of the SHIFT in how the ATTENTION GAME is played coupled with the AI revolution is profound. Secure your strategic unfair advantage now.
P.P.P.S. What is the single biggest insight you could gain in the next 30 minutes that could add significant, predictable revenue to your bottom line this year? This FREE Game Planning Session is designed to deliver exactly that kind of breakthrough clarity. You have absolutely nothing to lose and potentially a vastly more profitable future to gain. Book your FREE session now BEFORE one of your competitors do.
Now... if I were you...
I’d imagine you’ve gotta bunch-o questions. At the risk of writing the Magna Carta…I’m going to answer some of the most frequently asked questions I get that I’m sure you have also...
It’s going to transfer many of the heavy-lift marketing activities you must do in order to establish preeminence within a local market over to the AI Command System we will build, setup, and optimize to align with your specific business and its service offerings.
By transferring these heavy-lift activities to an AI Command System (with our support) it frees you up to focus on the daily operations of the business. Let me give you one practical example.
In order to establish Preeminence in a local market there is what we call a “Pre Selling” process involved with all of your leads and prospects. Part of this process is an education process where you educate the prospect on your value in a way that positions you as an authority in their mind so that when they are ready to make a decision you become their obvious first and best choice.
So what our team will do is setup a 52 week “keep-in-touch” education based pre-selling process for you all inside of the AI Command System. Let me give you one more example.
We will also build an AI Chat Widget on your website that has the ability to take a prospect on it’s own through a conversation about your value proposition and get them to book an appointment on your calendar with you or one of your sales people.
That’s just two of about 90 to 100 different heavy-lift marketing activities that our AI Command System will handle for you in order to save you time.
Most roofing companies are NOT taking the right marketing efforts necessary in order to establish TRUE PREEMINENCE in a local market. The roofing companies who are winning (or perceived to be winning) are the ones who are just BRUTE FORCING their way to the top.
One way they do this is by just outspending everyone else on ads for example. But this is a short-sighted and unstainable approach to building a business.
It’s definitely not scalable over the long-term, it doesn’t create the control, peace-of-mind, and freedom you are seeking and it tends to create tight profit margins because of the amount of resources and energy required to maintain it.
So, once a company like yours decides to do what it really takes to establish
PREEMINENCE then all the ad spend and brute force in the world will not save that roofing company’s position as top dog.
As that roofing company begins to wonder why it’s getting harder and harder to compete for jobs and they realize in part it’s because you’re establishing Preeminence they will begin to ENVY you in a panic because they will not know what to do in order to compete. And if they call us for help we will say “Sorry. We are already working with a roofing company in your city.”
We are only working with one roofing company per city. When that city spot is taken our doors are closed so we can focus on you. Afterall, there’s only one spot for Preeminence.
You’ll get more phone calls. You’ll get more and better reviews. You’ll establish more of an authoritative presence in the market. Your sales team will be better equipped to increase their closing numbers. Remember: The Preeminent Roofer’s Plan is NOT a tactic. It’s a comprehensive strategy that is multiplicative for the business. 1+1=5. As your local authority increases everything increases along with it creating more growth, profit, and control for you as the business owner.
There is no one-size fits all for a roofing business. All businesses are different and have different levels of authority built or not built when we start working with them. Because of this there is no one-size pricing model but I can give you an example of three different pricing options that are common for most roofing companies.
Pricing Option #1
Month 1: Surge Phase 1: $5,000
Month 2: Surge Phase 2: $3,000
Month 3: Surge Phase 3: $2,000
Month 4+: Maintain, Optimize, Grow: $697/month
Contract Terms: Month-to-Month
Pricing Option #2
Month 1: Surge Phase 1, 2, and 3: $8,000*
Month 2+: Maintain, Optimize, Grow: $697/month
Contract Terms: Month-to-Month
*We offer a 20% discount with this option for paying the surge cost upfront.
Pricing Option #3 (Seems to be our most popular)
Month 1: Surge Phase 1, 2, and 3: $1,500
Month 2+: Maintain, Optimize, Grow: $697/month
Contract Terms: 2 Years then Month-to-Month
What our clients tell us they love most about our AI Command System is that it’s built on usage. Once the system is set up and optimized for your roofing business it will handle emails, sms, phone calls, AI voice, and AI chat.
You will only pay for what you use and as you can imagine the more that’s used that means the more results that are being created by the system, which is a good thing and easy to justify on cost.
We are the Anti-Agency. Think of us as an AI Marketing Systems Provider. We build, optimize, and install the AI system(s) required for your roofing business to become the Preeminent Roofer in your market. We also provide the STRATEGY of PREEMINENCE BLUEPRINT, ongoing optimization of the system and the addition of any NEW AI systems that come into the market that we believe will help you continue to maximize profit and control.
The big difference between an Agency and an AI Marketing Systems Provider like us is that with an Agency you are married to them for life. Agencies are built to make you dependent on them so they can charge 4-figures/month in fees. As a Systems provider we are built to make you independent of us. Our goal is to train your team on becoming experts in executing the system(s) we build, install, optimize, and then support ongoing.
The systems based approach is the best approach for you (any local business) to maximize profits, have total control and gain the ultimate freedom you're after inside your business.
Square one for 99% of 'everyone else' is to throw tactics at you. Our Square One is to outline a 'Strategy of Preeminence' and then determine what tactics best support the execution of that strategy and what AI Tools make everything Faster, Easier, and More Profitable. 99% of what you see online is advertising from an agency who is charging hefty setup fees, and 4-figure ongoing monthly fees to give you a very non-strategic, tactical approach to your business. For example. What you probably see most commonly is an agency promising to generate you a flood of leads helping to grow your business into the multiple 7-figure range on near autopilot with their proprietary approach.
It ALL sounds incredibly enticing. Heck, when I see those ads I practically go to grab my credit card before I realize what's going on. The dirty little secret in the Agency world is that most clients only stay with agencies for 90 days and that's because generating leads for a roofing business is actually the last step in the process of building a Preeminent Roofing company. I’ll break this down for you on our strategy call so you can see it clearly with your own two eyes.
Most agencies know lead generation is the last step in an effective process, but they won't tell you this because they only have their lead generation "tactic" to sell you. However, if you don't have all the other systems in place and optimized, throwing tactics into the market and hoping it works is just as good as watching your money burn.
How do I know all of this about the Agency world? I used to own a marketing agency with good intentions. I didn't know back then what I'm telling you here. When I figured it out I walked away from my agency cold turkey. I literally left an agency business approaching the seven figure mark because I knew it wasn't what 99% of small businesses really needed.
From that time until now I spent six figures hiring mentors, and testing new strategies on my own businesses to figure out what works and what doesn't and that's how the Preeminent Roofer was born.
Yes! We do all the initial build out of the AI Command System(s), optimize them to your business model, and then install them. Once they are installed (on average this takes approximately 30 days) we then hold office hours every week where you or your team members can jump on our video support call to ask questions and brainstorm or troubleshoot anything that comes up throughout the week with the systems being used. Our ongoing support is always 100% FREE.
First, there is no catch. Second, I'm not a big fan of the word cheap, but I understand what you're asking. When we came up with our pricing, here's what we wrote on the whiteboard during our brainstorming session: "What can we offer and how can we price it so that it would be so good our potential customers would feel silly for saying no?"
Pro Tip: That's a great question to put on your whiteboard as well to brainstorm the offers you're making to your potential customers.
We also didn't want our client turnover to be the typical 90 days that you find in an agency. We want to build a model where clients would stay with us for years (not months) because they would feel silly cancelling a monthly payment that provides such tremendous value and positions them as the Preeminent Roofer in their market.
Our #1 goal is to make your monthly investment to us the easiest and most exciting expense you have in your budget because it's paying for itself multiple times over while making everything easier, faster, and more profitable.
The lead generation service model is a flawed model. The reason being that somebody who opts into a form or books an appointment is NOT a true lead. Agencies know this but they have to call those people "leads" otherwise you'd never pay them those hefty fees for their services.
After all, who wants to pay thousands of dollars per month for an agency to get them "suspects" for their business which is what these people really are.
Just pause and think about it for a second by putting yourself in the shoes of the people these agencies are calling "leads". You jump onto Google to do a search or you get an ad about helping you with your roof. The ad or website you google searched is halfway interesting/compelling so you think "might as well give em a call and check it out."
9 out of 10 times you are not a "qualified lead". You are a "suspect" who is simply "checking things out". That's MOST people. And because most businesses are not setup with the right optimized systems for building trust and credibility with these "suspects" they never hear from them again and then 90 days later they fire their agency and say to themselves "this online marketing thing doesn't work for my business."
You might be wondering, "Well Chris then how do you explain the testimonials these lead generation companies are showing about their clients making all this money?" The first thing I will tell you is MOST of what you see online is total B.S. After living in the agency world for over a decade I can 100% tell you that you'd be shocked at some of the things I could tell you that go on behind the scenes.
Now... that doesn't mean all these lead generation companies are lying. That's not what I'm saying. What I am saying is most of them are NOT telling you the full and complete picture about these companies having success. The closer thing to reality is that these companies have their systems optimized and in place for lead generation services to work.
On our strategy call I will show you where lead generation falls inside of an effective STRATEGY to grow your business and I think you'll be surprised at where it sits in the process to become a Preeminent Roofer.
Schedule your Game Planning Call below now so we can get all of them answered and see if becoming The Preeminent Roofer in your local market is the right fit for you.
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