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"This Confidential Memo Unlocks a New Dimension of Growth, Profit, and Control for Serious Roofing Business Owners..."

(A Note of Candor: If you’re content with the status quo, or if straight talk about what it really takes to dominate your market isn’t your style, this message may not be for you. However, if you possess the ambition to build a truly preeminent roofing business – one that delivers exceptional profits, grants you unparalleled control, and affords you ultimate freedom – then what follows may be the most pivotal information you encounter this year, perhaps in your entire career.)

From The Desk Of Chris White

Denver, Co.

Subject: The Hidden Leverage Point That Will Determine Your Roofing Business Success Over The Next Decade

Dear Fellow Business Owner,

If you’ve ever dreamed about NEVER having to depend on an agency again to help get you new jobs...

...then you’re going to absolutely LOVE what I’m about to share in this short memo…

Listen…

I understand the challenges you face.

Building a thriving roofing business in today’s competitive landscape is a demanding endeavor.

It requires skill, dedication, and an unwavering commitment to quality.

However...

...let’s address a critical point directly, yet respectfully: if your business isn’t consistently delivering the high-profit jobs, the operational ease, and the personal freedom you initially envisioned...

...it’s highly probable that you and you alone are making the journey significantly more arduous than it needs to be.

This typically stems from one primary, often overlooked, factor: your current approach to marketing and client acquisition may not be serving you as powerfully as it could.

Or, if you’ll allow me to put it more bluntly, it's highly likely that your marketing SUCKS...

...which ultimately results in your business growth being fundamentally misaligned with your true potential.

That may be a difficult assessment to consider, and I respect that.

But I ask for your focused attention for just a few more minutes, as I intend to substantiate this premise and then outline a clear, strategic framework to rectify it – a path you can begin to implement starting today.

Does this resonate with your experience?

✔️ You are, undoubtedly, a master of your craft.

✔️ Your knowledge of roofing systems is comprehensive.

✔️ Your ability to diagnose and resolve complex issues is second to none.

✔️ You possess the technical skills, the unwavering grit, and the sheer determination that distinguishes true professionals from mere opportunists.

Yet, despite these considerable assets, is your roofing business truly engineered to systematically generate a predictable influx of high-margin projects, on demand, in a way that simultaneously enhances your profit margins while significantly reducing your operational stress and personal strain?

Or...

...do you find yourself in a constant state of exertion,...

...battling for every job,...

...stressed by cash flow uncertainties, and...

...wondering why, despite your relentless hard work, your business hasn’t reached the next echelon of success and stability?

The core issue, MORE OFTEN THAN NOT, lies in a marketing plan that isn’t aligned with the principles of preeminence and sustainable growth,...

...but rather ERRORS HEAVILY (often unwittingly) to a tactical, non-systemized, non-strategic marketing approach often persuaded and installed by an A-G-E-N-C-Y promising a simple and easy push button solution…

…one you probably knew in your gut sounded too good to be true, but because of the sheer overwhelm and daily full-throttle cadence of operations in your business you said YES anyways hoping and praying your gut was wrong.

But (if you're like most business owners we talk to) it wasn’t.

The Fundamental Truth Holding
Most Roofing Companies Back...

Until this fundamental truth is acknowledged – that your current methodology for attracting and securing ideal clients may be inherently flawed – you risk remaining ensnared in a cycle of frustration, capped potential, and the gnawing feeling that your considerable efforts are not yielding the commensurate rewards.

And you, unequivocally, deserve a far greater return on your expertise and dedication.

Let’s be candid.

You can be the most technically proficient roofer in your entire region, offering superior materials and impeccable workmanship, backed by an outstanding team.

Yet, if your ideal prospective clients are unaware of your unique capabilities, or if they are not consistently and compellingly drawn to your value proposition, your business, regrettably, remains a well-kept secret, operating far below its true potential.

Much of the difficulty in marketing stems from a reliance on outdated tactics, an over-dependence on sporadic word-of-mouth referrals (which, while valuable, are rarely sufficient to fuel exponential growth),...

...or even perhaps, from entrusting your marketing investments to agencies that may lack a deep understanding of your specific industry and/or the nuanced strategies required for market leadership.

The Strain Of
Conventional Approaches...

Are you beginning to feel the strain of these conventional approaches?

Does the following list of challenges strike a chord, reflecting the realities you navigate daily?

1. Your Phone Isn’t Ringing with Ideal Opportunities: Or, when it does, are the inquiries predominantly from price-sensitive shoppers, individuals seeking minimal-scope work, or those who fail to recognize the true value of premium craftsmanship? Where is the consistent stream of high-caliber leads – clients who respect your profound expertise and are prepared to invest appropriately for superior quality and peace of mind?

2. “Word-of-Mouth” Has Plateaued: Certainly, referrals are a testament to your good work. But are they arriving with the volume and predictability necessary to construct a dominant market presence – an EMPIRE? Or is your growth more akin to a hopeful waiting game, moving from one job to the next with an undercurrent of uncertainty?

3. Past Advertising Investments Have Underdelivered: Have you allocated significant resources to traditional advertising channels – Yellow Pages, local print, direct mailers – or perhaps to digital marketing packages (Facebook and Google for example) that promised transformative results but ultimately yielded little more than disappointment and depleted budgets?

4.You Observe Less Qualified Competitors Securing More Business: And this, understandably, is a source of profound frustration. You KNOW your capabilities, your ethics, and your commitment to excellence are superior. Yet, somehow, their phones seem to ring more consistently, while yours remains comparatively quiet. What strategic advantage do they possess? (Hint: It is rarely superior roofing skill.)

5. You Feel Overwhelmed by Marketing Complexity: You are an expert in roofing, not necessarily in the intricate and ever-evolving world of modern marketing. Acronyms like SEO, PPC, and concepts like social media funnels can feel like a bewildering foreign language, often presented by individuals who seem more intent on extracting fees than delivering tangible, measurable results.

If any of these points resonate deeply, then I urge you to pay close attention, because this is where a profound shift can begin.

The Shift: Perhaps The Biggest You'll Ever Have In Your Business.

This is not merely another sales proposition.

This is a strategic briefing.

A moment of clarity.

An invitation to consider a more intelligent, more leveraged approach, based on principles that have guided countless businesses from struggle and stagnation to positions of market leadership and extraordinary profitability – all because they mastered ONE critical element…

Their MARKETING STRATEGY, redefined through the lens of preeminence.

It’s time to set aside preconceived notions about business growth.

It’s time to disregard the often-flawed advice from peers who may be navigating the same challenges you are.

It’s time to look beyond the superficial promises from marketing agencies who lack a true strategic compass.

Because I am about to unveil a KEY INSIGHT so fundamental, so powerful, that it has the potential to redefine your business trajectory.

This is the insight that can steer you away from the path of constant struggle and onto the expressway of...

✔️ enhanced profitability,
✔️ greater operational control, and
✔️ the ultimate professional freedom you aspire to.

What Is The Key Insight?

THE KEY INSIGHT: Transition from Merely CHASING Existing Attention to Strategically CREATING New Attention.

It's a CHASING vs CREATING game.

To put it simply: The Chasers will always struggle to level up and get ahead while the Creators will win on command.

I refer to this new approach as: The Path of the Preeminent Roofer.

Prepare yourself, because this concept, when fully embraced, can catalyze an extraordinary transformation in your business.

This is the AHA! MOMENT that distinguishes market leaders from the masses.

This isn’t a fleeting trend; it is a FIRST PRINCIPLE – a foundational truth underpinning the construction of truly resilient, highly profitable, and competition-resistant enterprises.

And don't just take my word for it...

The visionary entrepreneur Elon Musk, renowned for his revolutionary achievements, articulated the power of this approach perfectly when he said: "Don't just follow the trend. Boil things down to the most fundamental truths you can imagine and you reason up from there."

If this principle is foundational for building world-changing companies, imagine its transformative power when applied with precision to your roofing business.

So, what’s the fundamental truth most roofers are missing?

What’s the broken foundation their current agency driven marketing plan is built upon?

It’s this...

They are all desperately CHASING ATTENTION rather than STRATEGICALLY (in an engineered systematic way) CREATING it...

...AND that flawed approach is costing them everything they wanted from their business.

Let me break it down for you one step further.

Here’s how to think about this first principle of marketing in your business.

Think about your market of customers like a pyramid.

At the very tip-top, maybe 3% of homeowners or building owners are actively saying, "My roof is leaking, I need a roofer NOW!"

Another 6-7% below them are "open to buying" – they know they’ll need a roof soon, they’re starting to look around.

That’s only 10% of the entire market.

And where are YOU and every other roofer in your town focusing all your energy, all your ad spend, all your desperate prayers?

Right there, in that bloody, overcrowded, price-slashing mosh pit at the top, fighting like starving dogs over a few measly scraps.

(*PINCH TO ZOOM IN)

And that my roofing friend is called: CHASING ATTENTION.

It’s reactive.

It’s stressful.

It makes you a commodity.

And it’s why your marketing is underperforming – because you’re playing a low return on investment game of marketing tactics VOID of a well thought out and carefully engineered marketing strategy

The great news is the bar to get over and onto the winning side is extremely low because the vast majority of your competition is also playing this same low return on investment tactical game!

Which means a decisive and committed pivot in this new direction is all your business needs to quickly and near effortlessly rise above the rest.

But what about the REST of the pyramid? What about the VAST, UNTAPPED ocean of potential clients further down?

The 30% who are "not thinking about it" right now?

The other 30% who "don’t even think they’re interested" in a new roof or your services… YET?

And the final 30% who are completely unaware they even have a potential problem you can solve?

That, my friend, is where the real money is.

That’s where roofing empires are built.

That’s where you shift from being an attention chaser and start being an attention creator.

(*PINCH TO ZOOM IN)

CREATING ATTENTION means you’re not waiting for the phone to ring with a desperate homeowner.

It means you’re proactively educating, influencing, and persuading those massive, ignored segments of the market.

You’re showing them problems they didn’t even know they had.

You’re presenting solutions they didn’t even know were possible.

You’re positioning YOURSELF as the undisputed authority, the go-to expert, the ONLY logical choice before they even realize they need a roofer!

This is the essence of becoming THE PREEMINENT ROOFER in your market.

When you CREATE ATTENTION through preeminence, competition becomes IRRELEVANT.

Price becomes a secondary concern.

You’re not just another roofer in a bidding war; you are the SOUGHT-AFTER SOLUTION PROVIDER they trust implicitly.

This isn’t just about running a few ads.

This is a fundamental shift in your entire approach.

It’s about becoming an educator, an authority, a problem-solver on a grand scale.

It’s about playing chess while everyone else is playing checkers.

This is the FIRST PRINCIPLE that, once you grasp it, will make all your previous marketing efforts look like amateur hour.

This is the AHA! MOMENT that puts you on the path to the profits, control, and freedom you’ve been busting your ass for.

So, the question isn’t if you should be creating attention.

The question is, are you finally ready to learn HOW to do it and leave your attention-chasing competitors in your rear view mirror?

Here's How To Create Attention And Become The Preeminent Roofer Customers Flock To And Competitors Envy...

This is where strategy meets execution.

It’s where insight transforms into income.

You must position yourself not merely as a contractor, but as the indispensable authority and trusted advisor in your market.

I’ve dedicated years to refining a comprehensive methodology specifically for roofing businesses to achieve this.

It’s called: The Preeminent Roofer's Cheat Code (on Steroids) For Mass Control™

And 'Preeminent' isn't just a fancy adjective, my friend.

It's a profound strategic position.

It means to surpass all others in a truly distinguished way, not through hype or hustle, but through undeniable value, unwavering integrity, and a genuine commitment to serving your clients at the highest possible level.

It’s about becoming the undisputed trusted authority in your market – the one name that property owners instinctively turn to, not just when they have a leak, but when they seek wisdom, guidance, and peace of mind regarding one of their most significant assets.

The Preeminent Roofer's Cheat Code (on Steroids) For Mass Control™ is the meticulously engineered blueprint that transforms you from just another contractor into this very figure of authority and trust.

It’s how you stop chasing the fleeting top 10% of the market and start attracting and cultivating the vast, often overlooked 90% – those property owners who aren't in crisis mode today but represent your most profitable, loyal clients of tomorrow.

Think of it: while your competitors are locked in a desperate, price-slashing brawl for the few 'ready-now' customers, you'll be operating in a different stratosphere.

You'll be the educator, the advisor, the one who proactively provides so much value and insight that when those in the broader market do need roofing services...

...you are not just an option – you are the only logical, trusted choice.

In essence you become a CATEGORY OF ONE with no competition in sight.

This Game Plan is built upon the foundational principles of The Strategy of Preeminence, a philosophy that has propelled businesses across industries to unparalleled success.

Here's What It’s about:

▪️Elevating Yourself to True Authority: You will learn to systematically share your expertise, educate your market on what truly matters in roofing (beyond just price), and position yourself as the leading voice of reason and reliability.

This isn't about boasting; it's about generously sharing your wisdom to empower your clients, making them smarter buyers and, in turn, fiercely loyal to the one who educated them.

▪️Building Unbreakable Bonds of Trust: Preeminence is rooted in an unwavering commitment to your client's best interest, always.

Every piece of advice, every interaction, every service delivered is designed to build a fortress of trust so strong that price becomes a secondary consideration, and loyalty becomes a natural, almost automatic outcome.

You become their advocate.

▪️Making Competition Virtually Irrelevant (Ethically and Strategically): When you are preeminent, you don’t out-shout or under-bid your competitors; you out-serve, out-educate, and out-strategize them.

Clients will choose you not because you’re the cheapest, but because they perceive you as the safest, wisest, and most valuable choice.

They will have already built a relationship with your expertise and your brand long before they need to make a buying decision.

The choice becomes obvious.

▪️Systematically Cultivating the Untapped 90%: The Preeminent Roofer's Game Plan™ equips you with the strategies and systems to engage, nurture, and convert the vast majority of property owners who aren't actively looking today but will be your ideal, high-margin clients tomorrow.

You become their go-to resource, their first call, their only call, because you’ve been there for them with valuable information and guidance all along.

This isn't about finding a new gimmick.

It's about adopting a timeless, powerful strategic posture that transforms your marketing from an expense into a high-yield investment.

It’s about creating an INCREDIBLE, ETHICAL, UNFAIR ADVANTAGE – an advantage built not on trickery, but on genuine value, profound expertise, and a deep understanding of your clients' true needs and aspirations.

This is the path to predictable and ever-expanding profits.

This is how you gain profound control over your business, your time, and your future.

This is how you achieve the ultimate freedom you’ve worked so tirelessly to attain.

The Preeminent Roofer's Cheat Code (on Steroids) For Mass Control™ is not a collection of disjointed tactics; it is a cohesive, integrated system for achieving and sustaining market leadership.

It’s the difference between being a roofer who simply reacts to the market, and a visionary business owner who shapes it.

Now, you’re likely wondering about the specific mechanics, the step-by-step actions required to implement this Cheat Code and truly begin CREATING ATTENTION by becoming the Preeminent Roofer in your market.

That’s precisely what I am prepared to share with you now...

The Preeminent Roofer’s Cheat Code (on Steroids) For Mass Control™: A Free Game Plan That Unlocks a New Dimension of Growth, Profit, and Control for Serious Roofing Business Owners

When you click the button below and tell me where to send your FREE Preeminent Roofer's Cheat Code (on Steroids) For Mass Control™ here's a taste of what you'll find inside…

✅ Unlock the Closely-Guarded Secrets to What Truly Successful Roofing Marketing Looks Like Today – And Get the Exact Blueprint to Instantly Realign Your Current Plan for Maximum Profitability, Starting Now!

✅ Discover the 'Trifecta of Market Domination': The Three CRITICAL Marketing Phases Every Seven-Figure Roofing Empire is Built Upon – And How to Systematically Orchestrate Them for Predictable, Explosive Growth!

✅ Arm Yourself with the 'Six Pillars of Unfair Advantage': The Non-Negotiable Success Factors Your Marketing MUST Possess to Not Just Compete, but CRUSH the Competition in Today’s Hyper-Crowded Marketplace!

✅ Exposed: The SINGLE Most Powerful Lever for Achieving Preeminence in Your Market – The One Asset Agencies CANNOT (and WILL NOT) Provide, Revealed Here for the First Time!

✅ The 'Fast-Track to Dominance' Roadmap: A Step-by-Step, No-Guesswork Strategic Execution Plan to Achieve Maximum Impact and Monumental Results in Minimum Time – Finally, a Clear Path to Predictable Success!

✅ The Unshakeable Foundation: Reveal the #1 Internal Success Factor YOU Control That No Amount of Marketing Spend Can Ever Fix – Get This Right BEFORE You Invest Another Penny, or Risk Burning Cash Indefinitely!

✅ The 'Agency Trap' Revealed: Uncover the Common (Yet Catastrophic) Misstep Agencies Push That Sabotages Your Success and Drains Your Bank Account – Learn Why Your Past Agency Experiences Likely Failed and How to NEVER Waste Money on Ineffective Marketing Again! (Hint: Agencies do it backwards)

✅ Instantly Diagnose Your Marketing Blind Spots: Deploy Our Proprietary 'Profit Gap Analysis' Framework to Pinpoint Exactly What’s Missing in Your Current Plan and Get an Immediate Action Strategy to Fill Those Gaps and Unleash Hidden Revenue Streams – FAST!

✅ Harvest Hidden Profits: Uncover the 'Low-Hanging Fruit' Goldmine Already Existing in Your Business – Simple, Low to No-Cost Strategies to Skyrocket Growth Without Spending a Fortune on Advertising!

✅ Gain Unshakeable Confidence: Transform from Marketing Uncertainty to Absolute Clarity and Command, Knowing You Possess the Blueprint to Predictably Grow Your Roofing Empire.

✅ Achieve Crystal-Clear Marketing Vision: Finally Understand Exactly What to Do, When to Do It, and WHY, Eliminating Confusion and Igniting Decisive Action Towards Your Biggest Goals.

✅ Escape the Grind of Stress, Uncertainty, and Guesswork FOREVER: Step into a New Reality of Certainty, Unwavering Confidence, and Flawless Execution in Your Marketing and Business Growth.

✅ Your Personal 'Rapid Results' Checklist: Get an Easy-to-Follow, Actionable Fast-Start Checklist to Immediately Implement Key Strategies and See Tangible Progress Within Days, Not Weeks or Months!

✅ EXCLUSIVE BONUS (Strictly Limited Availability): Secure a Complimentary, No-Obligation 1-on-1 'Preeminence Blueprint' Strategy Session With Me, Chris White. Together, We’ll Dive Deep into YOUR Business and Craft a Custom-Tailored Roadmap to Establish You as THE Dominant, Preeminent Roofer in Your Market. (This is NOT a sales call – it’s a pure strategy session to provide immense value, yours FREE for taking action today!)

The bottom-line is this: The shift around CHASING vs CREATING in the Attention Game for roofing companies is accelerating. More and more roofing company owners are waking up to the idea that when everyone else is zigging (CHASING Attention) the best way to gain a competitive advantage is to ZAG (CREATE Attention). Those who ZAG and act decisively now will secure a commanding lead. Those who hesitate risk being permanently left behind.

Here's Your Next Step:

To get your FREE copy of The Preeminent Roofer's Cheat Code (on Steroids) For Mass Control™ simply click the button below and tell me where to send it.

Then prepare to take copious notes, write down your questions, and take advantage of your complimentary 1-on-1 strategy session where together we can discuss how The Preeminent Roofer's Cheat Code (on Steroids) For Mass Control™ fits into your current business model.

This is your one opportunity to gain invaluable strategic insight, understand your highest-leverage opportunities, and take decisive control of your roofing company's future – all completely without cost or obligation – in the New Attention Game that vast majority of all roofing companies are playing blindly without access to the key insights you now have.

Respectfully,

Chris White

Founder, The Preeminent Roofer and Creator of The Preeminent Roofer's Cheat Code (on Steroids) For Mass Control™

Give Me The Cheat Code!

P.S. Let me reiterate the core truth: 99% of your competitors are overlooking the strategic importance of ATTENTION as their primary business asset. This FREE Game Plan alongside it's complimentary Strategy Session is your chance to join the 1% who understand and leverage it, amplified by the power of AI, which we'll discuss on our strategy call. Don't let inertia or skepticism hold you back from exploring this critical advantage.

P.P.S. Remember, Scheduling a strategy session is entirely FREE and without any obligation whatsoever. The potential upside for your roofing business is immense; the downside of inaction in the face of the SHIFT in how the ATTENTION GAME is played coupled with the AI revolution is profound. Secure your strategic unfair advantage now.

P.P.P.S. What is the single biggest insight you could gain in the next 30 minutes that could add significant, predictable revenue to your bottom line this year? This FREE Cheat Code and complimentary session is designed to deliver exactly that kind of breakthrough clarity.
You have absolutely nothing to lose and potentially a vastly more profitable future to gain. Grab the Cheat Code and Book your FREE session now BEFORE one of your competitors do.

Give Me The Cheat Code!

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Frequently Asked Questions

Question 1: How much does it cost?

Our entire SYSTEMS model is built on usage. You only pay for what you use. Our "pay for usage" model is built into three packages: (1) Basic, (2) Pro, and (3) Premium. The majority of serious roofing companies typically fall in the $497/mo range.

Basic: $297-$497/mo
- Includes 1,000 sms or phone calls
- 5,000 emails
- 1 to 3 Team Members

Pro: $497 to $697/mo
- Include 1,500 sms or phone calls
- 7,500 emails
- 4 to 10 Team Members

Premium: $697-$997/mo
- Include 2,000 sms or phone calls

- 10,000 emails
- 11+ Team Members

Question 2: Are you an agency?

No. We are the Anti-Agency. Think of us as a Systems as a Service company. We build, optimize, and install the system(s) required for your roofing business to become the Preeminent Roofer in your market.

The big difference between an Agency and a Systems provider like us is that with an Agency you are married to them for life. Agencies are built to make you dependent on them so they can charge 4-figures/month in fees. As a Systems provider we are built to make you independent of us. Our goal is to train your team on becoming experts in executing the system(s) we build, optimize, and install.

This is the only way for you to maximize profits, have total control and ultimate freedom inside your business.

Question 3: How are you different than everyone else?

99% of what you see online is advertising from an agency who is charging hefty setup fees, and 4-figure ongoing monthly fees to give you a very non-strategic, tactical approach to your business. For example. What you probably see most commonly is an agency promising to generate you a flood of leads helping to grow your business into the multiple 7-figure range on near autopilot with their proprietary approach.

It ALL sounds incredibly enticing. Heck, when I see those ads I practically go to grab my credit card before I realize what's going on. The dirty little secret in the Agency world is that most clients only stay with agencies for 90 days and that's because generating leads for an roofing business is actually the last step in the process of building a Preeminent Roofing company.

Most agencies know this but they won't tell you this because they only have their "tactic" to sell you. Generating leads for example. However, if you don't have all the other systems in place and optimized throwing tactics into the market and hoping it works is just as good as watching your money burn watching it go down the toilet.

How do I know all of this about the Agency world? I used to own a marketing agency with good intentions. I didn't know what I'm telling you here. When I figured it out I walked away from my agency cold turkey. I literally left a multiple 6-figure agency business because I knew it wasn't what 99% of small businesses really needed.

From that time until now I spent six figures hiring mentors, and testing new strategies on my own businesses to figure out what works and what doesn't and that's how the Preeminent Roofer was born.

Question 4: Do you provide support?

Yes! We do all the initial build out of the system(s), optimize them to your business model, and then install them. Once they are installed (on average this takes approximately 30 days) we then hold office hours every week where you or your team members can jump on our video support call to ask questions and brainstorm or troubleshoot anything that comes ups throughout the week with the systems being used.

Question 5: How many systems are there?

There are 23 systems in total. Just for some perspective at the $497/mo level we install at 23 systems into your business. On the flip side lets say you only required/wanted our Google Business Listing Review System to start. That would be $97/mo for that system. Naturally the more systems you want to take advantage of the lower the cost/system price point becomes.

Question 6: Why is it so cheap... what's the catch?

Okay... we do get this question from about 3 out of 10 people we talk to so I figure I'll answer it here. First, there is no catch. Second, we don't like to think of it as "cheap". When we came up with our pricing here's what we wrote on the whiteboard during our brainstorming session: "What can we offer and how can we price is so that it would be so good our potential customers would feel silly for saying no?"

Pro Tip: That's a great question to put on your whiteboard as well to brainstorm the offers you're making to your potential customers.

Our answer to that question is what we came up with here. You see, our goal is to provide at least 10x the value of what you're paying us each month. So if you're paying us $497 we want you to feel every month that we could be charging you $5,000+ for what you're getting and believe me most agencies do!

We also didn't want our client turnover to be the typical 90 days that you find in an agency. We wanted to build a model where clients would stay with us for years (not months) because they would fill silly cancelling a monthly payment that provides such tremendous value and positions them as the Preeminent Roofer in their market.

Question 7: Why do 99% of all lead generation services not work?

The lead generation service model is a flawed model. The reason being that somebody who opts into a form or books an appointment is NOT a true lead. Agencies know this but they have to call those people "leads" otherwise you'd never pay them those hefty fees for their services.

After all, who wants to pay thousands of dollars per month for an agency to get them "suspects" for their business which is what these people really are.

Just pause and think about it for a second by putting yourself in the shoes of the people these agencies are calling "leads". You jump onto Google to do a search or you get an ad about helping you with your roof. The ad or website you google searched is halfway interesting/compelling so you think "might as well give em a call and check it out."

9 out of 10 times you are not a "qualified lead". You are a "suspect" who is simply "checking things out". That's MOST people. And because most businesses are not setup with the right optimized systems for building trust and credibility with these "suspects" they never hear from them again and then 90 days later give or take 30 days they fire their agency and say to themselves "this online marketing thing doesn't work for my business."

You might be wondering, "Well Chris then how do you explain the testimonials these lead generation companies are showing about their clients making all this money?" The first thing I will tell you is MOST of what you see online is total B.S. After living in the agency world for over a decade I can 100% tell you that you'd be shocked at some of the things I could tell you that go on behind the scenes.

Now... that doesn't mean all these lead generation companies are lying. That's not what I'm saying. What I am saying is most of them are NOT telling you the full and complete picture about these companies having success. The closer thing to reality is that these companies have their systems optimized and in place for lead generation services to work.

On our strategy call I will show you where lead generation falls inside of an effective STRATEGY to grow your business and I think you'll be surprised at where it sits in the process to become a Preeminent Roofer.